CATCH OF THE BAY
A New Tide of Excitement: NOPA Fish Makes Waves
San Francisco is about to welcome an ambitious new addition to its dining map: NOPA Fish, the latest venture from Chef Laurence Jossel. Already generating buzz, this concept reimagines the intersection of seafood retail and refined counter dining and promises to be yet another gem in the culinary world we’re proud to highlight.
What NOPA Fish Brings to the Table
- A dynamic dual model
NOPA Fish combines a fresh fish market with an inventive, chef-driven restaurant counter. Diners can browse sustainably caught local seafood by the pound or enjoy elegant seafood-forward dishes made to order.
- A focus on the local & the bold
The menu emphasizes Californian seafood, from Monterey Bay squid to halibut to bluefin tuna and features creative takes on classic favorites. Think Moroccan-spiced fish & chips, shrimp arancini, and a signature chirashi bowl that evolves daily with the freshest selections. - A community anchor in the Ferry Building
Making its home in the heart of San Francisco’s waterfront marketplace, NOPA Fish seeks to bring evening energy to a beloved landmark. Its location in the Ferry Building is part of a larger vision to transform the space into a full-service, dinner-friendly destination.
Hands you can trust
Behind the scenes, the venture is backed by trusted voices in seafood: Laurence Jossel (of Nopa) is partnering with Joe Conte of Water2Table, long known for his commitment to traceability, sustainability, and respect for the environment.
Behind the scenes, the venture is backed by trusted voices in seafood: Laurence Jossel (of Nopa) is partnering with Joe Conte of Water2Table, long known for his commitment to traceability, sustainability, and respect for the environment.